Tamarisk

I was approached to create a brand for a high-end modest wear boutique named Tamarisk in an exclusive mixed residence / retail part of town. The interiors of the space were very contemporary, relying on textures and luxe finishes. There was a lot of light and the furniture was extremely minimal, giving the boutique an…

Yellow Brick Rd

Approached to brand up a food truck that needed to stand out amongst the plethora of food trucks that had taken over the Dubai beaches and events. Most of the trucks that were operating, made use of black and white, very minimal and contemporary branding so we changed it up with a bright yellow aesthetic,…

Hotel Cartagena

What began as a very complicated and confusing brief, turned out to be one of the most fun projects I’ve worked on. Here I created a brand narrative based on several clashing client cues and wound it together in a beautiful story that is romantic, radical and very unique. In an exceptionally competitive environment where…

Port Views

We were approached to brand up a new apartment block and community area that was being erected at Dubai Ports. The branding had to be accessible but maintain an aesthetic that not only communicated the location but also embodied the quality associated with the reputation of quality the developer had become synonymous with. The brandmark…

Waka

After the successful strategy and branding we completed of their previous concept, Craft Cafe, 3 Hospitality approached us to brand and consult on their new Peruvian concept, Waka. Owned and operated by Peruvian Chef Roberto Segura, something intricate was required. I oversaw the design of this brand, ensuring that it communicated the Peruvian nature of…

Emirates Hospital

Emirates Hospital boasts some of the most advanced medical tech in the world and is a luxury hospital in that patients can upgrade to superior and deluxe rooms or hotel apartments. The brand came to us with no direction and was a tired old brand with many misconceptions of its target audience and its reputation…

Betadine Women’s Wellness

I worked predominantly as Design Director on this project, ideating and stitching touch points together to form a cohesive whole. The client came to us with a problem and we solved it by increasing sales by over 60% within 3 months. The scope for this project was to create a wellness platform for women in…

Sanderson’s

A healthy food concept came to us with a beautiful space and needed to understand more about industry trends and where we could steer the concept to make it more unique. A huge research phase was conducted and a brand strategy followed that put ‘mood food’ on the map for this restaurant. The idea that…

Yacht Club Brochure

The commission for a brochure that communicated the benefits of a fractional yacht ownership required a high end finish but without seeing unapproachable. I opted for a soft colour palette of metallic pantones on coated metallic paper with desaturated lifestyle imagery and simple typefaces. This had a shimmering effect similar to the afternoon sun on…