Betadine Women’s Wellness

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I worked predominantly as Design Director on this project, ideating and stitching touch points together to form a cohesive whole.

The client came to us with a problem and we solved it by increasing sales by over 60% within 3 months.

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The scope for this project was to create a wellness platform for women in the Middle East to normalise feminine hygiene in a safe and culturally sensitive way.

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We held a media launch event at a ladies spa and supplied each of the attendees a gift consisting of luxury scented candle with the product, beautifully packaged in a box.

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Once the platform was launched, regular photoshoots and content creation with relevant industry influencers was set up to ensure that the brand message and online community could continue to thrive.

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