Mythos

A Greek Taverna style restaurant in a bustling residential part of town. We kept the logo simple to make the illustrations the hero. The illustrations are quirky depictions of a selection of some characters from Greek mythology, together with a few visual touch points to add consistency throughout the brand’s collateral. A monochrome pattern was…

Azalya

Also a part of Meli√° Dubai, Azalya was the All Day Dining outlet in the hotel and it needed to work both during the day and at night. We worked closely with the architect Marco Mangili¬†to ensure that the open plan dining room, was different enough to the luxurious lobby but maintained a flow between…

Sprii Online Store

The site formerly known as Mini Exchange needed an upgrade as the product offering and business strategy was changing significantly. The name Sprii was selected not only because of its light-hearted and fresh sound which was on par with the new brand strategy, but also because of the play on the word ‘spree’. The designs…

Alfonso X Cigar Bar

Something I feel is so important in the brands I create is storytelling. This brand narrative spans across the name, the aesthetic and the words of the identities I create. The Melia Hotel in Dubai was the hotel group’s first property in the Middle East and so connecting Spain and the Middle East in all…