The commission for a brochure that communicated the benefits of a fractional yacht ownership required a high end finish but without seeing unapproachable. I opted for a soft colour palette of metallic pantones on coated metallic paper with desaturated lifestyle imagery and simple typefaces. This had a shimmering effect similar to the afternoon sun on the surface of the ocean. The combination of simplicity and complexity worked really well in the layout by giving the idea of fun but space and sophistication too. The fact sheets required a lot of content that needed to be easy to understand and read. I achieved this through the use of tables, simple typefaces, colour and type weight.