I am a creative specialist, based in Australia, whose main areas of expertise include branding, and photography, predominantly in the restaurant and hospitality sector. Food photography and drinks photography are where I find the most joy although I love Interiors photography and styling too.
Having worked as a Design Director in successful agencies around the world for the last 15 years, I have learnt a lot of what works and, perhaps more importantly, a lot of what definitely does not!
Content really is king in the marketing world right now and it has never been more critical for brands to have great, on-brand photography to sell their products and services.
As an expert in visual storytelling, I take great care in ensuring that the output of all the brands and images I create are responsibly executed against a strong brand strategy and/or creative brief.
I love to eat and drink and make a lot of delicious things at home, which I then capture in my studio before sharing and enjoying it with my friends and family. You will find these scattered amongst the commissioned work I have placed on my Photography page.
I am a firm believer in the power of collaboration both between creative teams and between the creative and the client – one brain is great but two, or three are even better!